Watch Microbrands You Should Know About in 2021

Microbrands have grown out of the huge watch boom of the past decade, a symptom of market repositioning that has seen many established brands desert the entry-level entirely, with most running scared from the value offered by the Apple Watch.But Microbrands wouldn't exist without the even more obvious growth of Instagram, which has proved a much more cost-effective alternative to expensive marketing departments, enabling new brands to spread word of their concept directly to willing customers.Th...